Royal Caribbean Group is a cruise holding company that has recently expanded its activities into the space industry by partnering with SpaceX's Starlink to provide high-speed internet on its cruise ships. This makes them the first in the cruise industry to adopt such technology. The deployment of Starlink technology aims to enhance the onboard experience for guests and crew by enabling better connectivity for activities like video streaming and calls.
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Royal Caribbean Group became the first cruise line to adopt Starlink on 2023-08-30.
TUI Cruises and Hapag-Lloyd Cruises, which Royal Caribbean Group operates via joint ventures, are excluded from the Starlink agreement.
SES has been connecting Royal Caribbean International ships since 2013 using its O3b Networks medium Earth orbit constellation.
Royal Caribbean Group plans to install Starlink by the end of March on approximately 50 ships operated under its Royal Caribbean International, Celebrity Cruises, and Silversea Cruises brands.
Royal Caribbean Group vice president of operational excellence John Maya sent a 2022-06-10 letter to the Federal Communications Commission stating that the satellite provider landscape had been largely static in capacity and innovation during the previous two years.
Royal Caribbean International has an agreement to use O3b mPower, SES’ upgraded medium Earth orbit constellation that SES expects to bring into service in the second quarter of 2023.