CBS (Columbia Broadcasting System) is a major media and entertainment company that has expanded its coverage to include the space industry. While not a direct participant in space technology development, CBS News actively reports on space exploration, missions, and advancements through its various news programs and platforms like "CBS Mornings" and "CBS Sunday Morning". CBS partners with organizations like NASA and Blue Origin to deliver space-related content. Key areas of focus include space tourism, NASA missions (including CLPS lunar deliveries), and private space ventures.
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William Harwood, who writes for the New York Times and the Washington Post and serves as a space consultant for CBS News, helped spread the Space News Mars story to other media outlets in early August 1996.