British Satellite Broadcasting (BSB) was a UK-based television company that provided direct broadcast satellite services. It launched in 1990, offering channels like Galaxy and The Movie Channel via the Marco Polo satellite system. Due to heavy financial losses and competition with Sky Television, BSB merged with Sky in November 1990 to form British Sky Broadcasting (BSkyB), now known as Sky. BSB's activities involved satellite broadcasting, pay TV services, and related programming.
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