The Outernet Marketing Innovation Group (OMIG) is a regional initiative in the APAC region composed of brand marketers. OMIG releases open-source documents and frameworks focused on Out-of-Home (OOH) audience measurement. This group aims to establish best practices and guidelines for OOH advertising by bringing together innovative brands to trial new technologies. The group was initiated by ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS).
All verified mentions of this organization in source documents.
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS).