7-Eleven is primarily a convenience store chain, but it has engaged in space-related marketing activities. In 2021, 7-Eleven launched a Slurpee into space to promote its delivery service, partnering with Sent Into Space, a near-space exploration company. This marketing stunt involved sending Slurpee cups via weather balloons to capture imagery of the cups in space. The company is also a member of the Retail Industry Leaders Association's Retail Sustainability Initiative, exploring ways to reduce its environmental impact.
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