PlaceIQ, now a part of Precisely since 2022, is a location intelligence company that specializes in transforming mobile location and movement data into marketing tools and consumer insights. They provide consumer analytics and media targeting for brands across various sectors, using proprietary visitation data to analyze consumer movement. PlaceIQ's offerings include PlaceIQ Audiences and PlaceIQ Movement, which help businesses understand consumer behavior, measure real-world ROI, and drive marketing decisions. Their technology connects physical and digital activities, enabling companies to learn about location-aware audiences.
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PlaceIQ provides behavioral location intelligence that integrates with Precisely’s global geo-location products to form an enterprise solution connecting real-world measurement to business decisions.
PlaceIQ’s Daily Visit Count is a ready-to-use dataset that enables accurate location insights and provides robust privacy protections.
PlaceIQ acquired the Geospatial Insights business line from Skyhook Wireless Inc.
PlaceIQ will service Skyhook’s existing Geospatial Insights customers with access to PlaceIQ location data to support use cases from commercial foot traffic metrics to competitive conquesting and consumer segmentation.