Ushr Inc., also known as Dynamic Map Platform North America, is a geospatial measurement and mapping company specializing in high-definition (HD) maps and software for advanced driver assistance systems (ADAS) and autonomous vehicles. Acquired by Tokyo-based Dynamic Map Platform Co., Ltd. in 2019, Ushr provides precise road data and infrastructure information, utilizing LiDAR data and proprietary algorithms. Its HD map technology was first integrated into General Motors' Super Cruise system in the Cadillac CT6.
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